With the ignition key in the 2nd. position (just prior to starter engagement in position 3), you may hear the fuel pump priming.
Some owners here have noticed that it pays to pause a second or so.
Nothing conclusive, but it does seem that for the first start of the day if you turn the ignition key all the way in one quick movement you may experience longer cranking.
Later in the day, it doesn't seem to matter which makes sense.
Also, the Owner's Manual does say to not keep cranking if it doesn't start right away, to avoid cat converter damage.
The second try usually fires straight away. Don't know why - I just accept it.