The numbers are what the numbers are. BMW 3 Series sales were down in a month where overall car sales were up. The question is whether this is an anomaly or is it the beginning of a long term trend. There is also the possibility that the previous period had unusually high sales figures and the figures we are seeing now are relatively normal. Unless you are looking at relatively long term data these figures don't really tell you much.
My gut feeling is that except for the possibility of sticker shock (and tturedraider had a thread that showed that 3 Series price has stayed constant when you adjust for inflation, and BJ is paying less for his lease on a more expensive car), whatever the perceived deficiencies in the F30 are relative to the E90 would probably not concern the majority of the buyers.
IMO, roundel or not, BMW would loose customers if the general public perceived that the quality of the new model was significantly reduced but that does not seem to be the case.
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Last edited by captainaudio; 10-03-2012 at 02:02 PM.