It's all marketing BS as far as I'm concerned.
Originally Posted by tturedraider
The competition has made changes and advancements in the last seven years. Lexus has just recently publicly acknowledged they've gone too soft and are at this very moment changing direction to become more BMW-like.
Lexus had the IS300 back then, it's way more sporty and BMW-like than today's IS350. It didn't sell.
Cadillac says it's targeting the E46. Give me a break.
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