Bimmerfest - BMW Forums - View Single Post - Is the new 3 series is losing US market share?
View Single Post
Old 10-03-2012, 02:42 PM
vs123 vs123 is offline
Registered User
Location: Dallas, TX
Join Date: Jan 2012
Posts: 56
Mein Auto: 2014 535ix
In my opinion, the biggest issue with the 3-series is lack of prestige/status. In the past, the luxury car buyer would buy the 3-series for some sort "status" effect in addition to sport.

Now, the 3-series is too common to get much prestige and is associated as more of a fresh grad car. But with the F30, its no longer priced as a "fresh grad" car.
Reply With Quote