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There are more factors that many are not considering. The competition, not just Audi or Mercedes but Toyota, Honda, Nissan,etc have better cars that are just as capable and have standard equipment that BMW considers options. options such as heated seats, ALARM, and Bluetooth streaming. I understand this is not a budget car but many co workers prefer to buy cheap car who have those luxury options vice BMWs. the other brands are offering a better value and equal driving experience.
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