I rent a lot of cars travelling for work. Lately have had a few caddies and infinitis. Completely agree with OP.
Thankfully, while travelling this week they actually had a F10 528!!!!!
Current: '15 650i xdrive Gran Coupe, '15 X5 xdrive 50i, '11 M3 convertible
Past: '13 550i xdrive, '12 X5 xdrive 35d, '06 650i convertible, '04 Z4 convertible, '10 E550, '11 335i convertible