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Old 10-03-2012, 07:34 PM
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captainaudio captainaudio is offline
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Mein Auto: 335i E93 - 750Lix
Quote:
Originally Posted by boltjaM3s View Post
The typical 3 Series buyer is a 50 year old woman leasing a car she found on the lot with no sports options on it simply because it's a BMW and it makes her look socially acceptable at the nail salon.

The "fresh grad" car? Perhaps for the wealthiest 1% of America. Even the dirt-cheap $399 a month as-seen-on-TV special could qualify, but with the typical American family making $47,000 a year in income and making a $1,100 mortgage payment, they're not going to blow that kind of coin on a small people-mover.

That's it right there. The 3 Series rode the crest of the baby boomer era, more people in their 30's and 40's and 50's than ever before in human history these past two decades, but the boom ended in 1964, and you've got more boomers in their 70's and 60's than ever before and they need a car that's less sporty and more comfortable.

The whole argument is sort of silly. Once BMW releases a 1 Series Sedan, they'll have the opening pricepoint covered for a 4-door car. The 1 Sedan will be the size of the E46, the 3 Sedan the size of the E39, all problems solved, you wind up with two 3 Series Sedan sizes where there used to be just one.

BJ
The oldest boomers have not yet hit 70 but some are getting close.

CA
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Last edited by captainaudio; 10-03-2012 at 07:37 PM.
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