I debated for years what to get to compliment my well flogged 330 and finally chose a lightly optioned 535 (hoping to ward off electronic gremlins post year 7). I'll be the test monkey for long term ownership most likely as nearly everyone in the F10 forum is on a "3 year lease and turn it in plan" it appears (between shopping for $30k watches and debating 1st class/Business class flights).
A whole 3 weeks and 500 miles later I haven't regretted it. I can fit at least 5 bodies in the trunk, has plenty of power, is comfy as hell (especially coming from a tweaked out E46), handles great, the stereo/iDrive/integration stuff is fantastic, and it gets nearly 30mpg on the highway. Plus, my 64 year old mother can ride in it and not get carsick within 30 seconds and start complaining. That being said I'm still adding springs and an exhaust soon!
If budget allows the 330 will be replaced with an E46 M3 in about a year.
Also: Dan Neil was on that short lived Adam Corolla "The Car Show" not TGUSA, unless he was involved in the test pilot incarnations that Corolla was part of.
2013 F10 535i M-Sport, Sophisto Grau, 6-speed MT
2011 E90 335i Sport, Jet Black, Sport Auto, Performance Edition
2002 E46 330i Sport, Jet Black, 5-speed MT, lots of upgrades
2001 E46 330Ci Sport, Steel Grey, 5-speed MT....and more
Last edited by Keyser Soze; 10-04-2012 at 02:52 PM.