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Old 10-04-2012, 04:07 PM
solstice solstice is offline
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Join Date: Aug 2010
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Quote:
Originally Posted by 5Xwen View Post
I'd like to compare the sales of the M5 versus the CTS-V.

Problem is that the "purists" think they want manual transmission, light weight, tossability, etc. - except nobody is buying those cars anymore.

Someone with $100K+ to spend wants prestige plus 24 way power adjustable, heated, cooled, napa upholstered, massaging, comfort seats and every electronic gizmo possible.
Really? The awesome $186k GT3 RS4.0 was sold out in 14 days. It was low production but it shows that there is a market for purist cars if they build them.

And frankly I don't care one bit for the volume argument. If volume was everything everyone would be building Corollas and Civics and nothing else. Enthusiasts cars are important if you want to be an enthusiast brand and M cars differentiate themselves by being enthusiasts cars that works everyday not by being luxo power cruisers. That's likely why there has never been an M7. I think Alpina has that market covered.

Last edited by solstice; 10-04-2012 at 04:22 PM.
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