Bimmerfest - BMW Forums - View Single Post - Is the new 3 series is losing US market share?
View Single Post
Old 10-05-2012, 08:05 AM
Jamesonsviggen Jamesonsviggen is offline
Officially Welcomed to the 'Fest
Location: Michigan
Join Date: Jun 2007
Posts: 3,259
Mein Auto: '98 M E36/7:'06 Saab 9-5
Originally Posted by Michael Schott View Post
2011 328i E90
-Metallic paint
-Value Package
-Heated seats
-BMW Assist (to get bluetooth which is now std)
-Power rear shade.

Retail was about $36,500.00.

A base F30 with these options (including leather) is about $40,500.00.
Value packages like you describe on your car is a very typical ploy for a car at the end of it's life cycle.

These are offered to keep interest in a car years into it's cycle. They make for very attractive lease offers too.

This is just how it goes.

About a year or so before a new model, even with something like an Altima they whip out a value package where things like power seats and moonroof are offered when they might have been part of a much more expensive package before. The price is low, maybe $189 a month. Then the new model comes out and often packages restrict things all over again and lease prices are higher.

This is not an absolute all the time kind of thing, but it's very common.

I would be willing to bet, that as the F30 ages in cycle, you will see the value packages back and priced accordingly.

It's simply in a manufacturers bag of tricks to keep interest up along a 5 year timeline.

E36/7: Dinan/RMS stage 2+ blower@11-16lbs of BOOST! 18" BBS LM's, too much more to list
F30: 6mt, SOLD

'06 Saab 9-5 wagon 5mt LSD, clipped turbo, 19psi, 400ft lbs of tq
Reply With Quote