Well, tbh these cars were designed for the "3-year lease turn and burn" market who won't care about potential long term issues anyway. A lot of other cars have this same feature so it as a standard feature is going to be popping up everywhere soon, I imagine. I usually just turn it off the first time or so I hit a stop sign and notice it, no biggie.....but I also have a six-speed so maybe it's not as annoying for me.
2013 F10 535i M-Sport, Sophisto Grau, 6-speed MT
2011 E90 335i Sport, Jet Black, Sport Auto, Performance Edition
2002 E46 330i Sport, Jet Black, 5-speed MT, lots of upgrades
2001 E46 330Ci Sport, Steel Grey, 5-speed MT....and more