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Thread: 550x vs Audi S6
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Old 10-07-2012, 09:34 AM
swajames swajames is offline
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Location: Silicon Valley
Join Date: Jan 2005
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Mein Auto: Jaguar F-Type V8 S
Originally Posted by quackbury View Post
They CAN move a unit - probably EVERY unit in their allocation - without discounting a dime. So why would they want to sell one to you for less???

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I think the point is that their allocations themselves are low as sales remain (relatively) low. Two of the primary reasons for these lower sales are the poor dealers and their unwillingness to deal, in contrast to BMW and Mercedes dealers who are motivated to move product. It's a self-fulfilling prophecy.

I genuinely had a far more pleasant dealer experience negotiating the purchase price on my 911 (a car with an MSRP of over $110K) than the last time I talked to my local Audi dealer when testing cars for my wife. The opening gambit on a Q7 was MSRP, and there wasn't much of an indication that there would be much movement from there. The car I tested ended up staying in their inventory for ages afterwards.
2014 Jaguar F-Type V8 S
Range Rover HSE Lux, Orkney Gray, Sand interior
Porsche 911 Carrera S, Midnight Blue, 6-Speed
BMW 550i
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