Thread: 550x vs Audi S6
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Old 10-08-2012, 03:39 AM
Munich77 Munich77 is offline
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Location: Washington DC
Join Date: Jul 2008
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Mein Auto: 2014 E550 4matic
Originally Posted by solstice View Post
What does the list price look like for the S6s on the lots? Are they heavy on options bringing them up towards $100k for maximum profit of a relatively rare car at the moment or are they getting them optioned more lightly to look competitive to the 550's msrp?
I looked at this weekend and it seems that most of the S6s in the country are around $74-$84K. The MSRP for the S6 (which was a lot of standard features) is $72,795 (including delivery). I don't think that the S6 is designed to compete with a lightly optioned 550. I think it is designed to compete with a heavily optioned 550 and to provide 90% of the M5 performance at 90% of the price.
2008 535 xi, space grey, black dakota leather, premium package, sport package, cold weather package, nav, folding seats, PDC

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