Most of my passengers are surprised by it, but seem to think it's pretty cool. If it saves my neck in an accident I'm a fan as well, but I also agree with DBS about it interfering when attempting to back up the vehicle. Maybe they should delay the auto-adjust until you pass a certain threshold such as 20mph.
2014 M6 Convertible Individual Citrin Black/Champagne Full Merino - 6MT, Carbon Ceramic Brakes, Exec, B&O, Night Vision, Driver Assist, 15% Tint, Coded
2013 750i Mineral White
2011 750i Jet Black
2007 750i Monaco Blue