Most of my passengers are surprised by it, but seem to think it's pretty cool. If it saves my neck in an accident I'm a fan as well, but I also agree with DBS about it interfering when attempting to back up the vehicle. Maybe they should delay the auto-adjust until you pass a certain threshold such as 20mph.
2011 750i Jet Black / Ebony Interior / Black Ash Wood Trim
Factory Options: Luxury Seating Package / Premium Sound Package / 19" Alloy Radial-Spoke Wheels / Rear View Camera
Aftermarket Options: 30% Ceramic Tint / PIAA Xtreme White Angel Eyes / DVD In Motion