10-16-2012, 11:22 PM
Officially Welcomed to the 'Fest
Location: Dallas, TX
Join Date: Sep 2002
Mein Auto: 2008 Mazda 6
OK - so BMW will make the 3 series and 5 series LWB, and Audi will make the A4 and A6 LWB, especially for the Chinese market - their biggest market, in the case of Audi, but they won't make their designs desirable for that market? So let's engineer our cars for that market, but not the design? The largest market for the 7 series is already China. 40-50% of A8s are sold in China. And the trend looks like continuing rather than weakening in the near future. Remember, the worldwide need for things like cupholders were driven by the USA - largest market at the time. That honor is now China's. And Chinese tastes are more divergent than American ones.
Originally Posted by Wolfman64
Germans do not design their cars for any specific market (I am speaking about the overall design language, not specific options or engine variants) and DEFINITELY NOT for the Chinese.
"BMW this week admitted the more supple suspension in its 7-Series limousine was chosen largely for China, where most owners travel in the back seat." - http://news.drive.com.au/drive/motor...806-23phn.html
http://www.ft.com/cms/s/0/e4ee68e8-6...#axzz29WxqK2Bo - When Mercedes-Benz set out to design a new S-Class luxury saloon, to hit showrooms in 2014, Daimler flew 100 Chinese consumers to customer clinics in Germany and the US to ensure they had input in the car's design."
It's not all bad - Chinese food is one of the most universally liked, so it may go to reason that Chinese tastes in cars will be universally accepted .
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Last edited by chrischeung; 10-17-2012 at 12:00 AM.