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Old 10-16-2012, 11:15 PM
Wolfman64 Wolfman64 is offline
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Location: Upper Midwest
 
Join Date: Aug 2012
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Mein Auto: BMW 750li, Mercedes SL600
Quote:
Originally Posted by chrischeung View Post
OK - so BMW will make the 3 series and 5 series LWB, and Audi will make the A6 LWB, especially for the Chinese market - their biggest market, in the case of Audi, but they won't make their designs desirable for that market? So let's engineer our cars for that market, but not the design? The largest market for the 7 series is already China. And the trend looks like continuing rather than weakening in the near future. Remember, the worldwide need for things like cupholders were driven by the USA - largest market at the time. That honor is now China's. And Chinese tastes are more divergent than American ones.

"BMW this week admitted the more supple suspension in its 7-Series limousine was chosen largely for China, where most owners travel in the back seat." - http://news.drive.com.au/drive/motor...806-23phn.html

Other articles:
http://articles.nydailynews.com/2012...chinese-tastes
http://www.ft.com/cms/s/0/e4ee68e8-6...#axzz29WxqK2Bo - When Mercedes-Benz set out to design a new S-Class luxury saloon, to hit showrooms in 2014, Daimler flew 100 Chinese consumers to customer clinics in Germany and the US to ensure they had input in the car's design."
http://bottomline.nbcnews.com/_news/...-next-car?lite

It's not all bad - Chinese food is one of the most universally liked, so it may go to reason that Chinese tastes in cars will be universally accepted .

Good articles. Thanks!

I would, however, consider a long wheel base in smaller models just that; a variant for a specific market.
It doesn't impact the overall design language of the brand.

The cup-holder example is a good one as German cars are known to sport the lousiest cup-holders known to man.
In an engineering-centric country, those appear to be designed merely as a "hate-to but have-to" feature can often be quickly removed (like on the 7 series )

I am surprised, however, of how dramatically BMW has given up on their longstanding principle of building well-balanced chassis with tight suspension, steering and lots of road feel.
I am now getting more steering feedback on a Mercedes and the cars are about the heaviest in their segment.
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