BMW sales chief Ian Robertson told Bloomberg that BMW already has shifted "tens of thousands" of cars that originally were targeted for Europe to the United States and Asia this year as sales have continued to weaken considerably in BMW's home-continent market.
If the cars were already built, they would not conform to USA spec. The USA market is already saturated with BMWs. More cars? Think Toyota Camry.
Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid. Albert Einstein
Swim upstream. Go the other way. Ignore the conventional wisdom. If everybody is doing it one way, there’s a good chance you can find your niche by going exactly in the opposite direction", Sam Walton.
Last edited by Dave 330i; 11-01-2012 at 07:11 AM.