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Old 11-03-2012, 10:54 AM
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cwsqbm cwsqbm is offline
Dreaming of Track Days
Location: Somewhere in the aether
 
Join Date: Aug 2004
Posts: 10,045
Mein Auto: ED'd 330Ci / E30 325i
The reason Toyota spawned the Lexus brand was so that the high end luxury cars didn't have to share a showroom with Corollas and pickup trucks. Cadillac is already separate from Chevrolet, so there's no need for a new brand name. Time will take care of perceptions, as long as they keep building quality cars. BMWs current reputation with the non-enthusiast started with the yuppies and E30, and then moved up the chain as the aging yuppies bought bigger and more expensive models - first the E34 and E39, then on to the E60. The CTS is already a good car, and if the ATS sells well, eventually people will be ready for an top end model.
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