The ED discounted price comes at the expense of the dealer's bonus cash. That's why ED is cheaper. This thing - http://www.bimmerfest.com/forums/sho...11&postcount=3
Originally Posted by cchrisv
If its an allocation it is the same sale as a US delivery. It counts towards their sales #s etc. Anything over invoice is profit regardless of US or EU invoice.
I just find it hard to believe that BMW is willing to sell a car at the ED price, AND pay the dealer the bonus cash on a dealership allocated car that they wouldn't normally get on a car that came out of the ED Dept allocation. My assumption has always been that they don't get the bonus cash on any ED sales - dealership allocation or not.
But if someone can confirm otherwise, that is important for folks to know.
2015 550i ED - M-Sport, Exec, Heated Seats, Rear Shades - 4/9/15
3/12 ED 7 - thread ID 610350
1/11 ED 6 - thread ID 5767556&postcount=175
4/10 ED 5 - thread ID 453501
5/08 ED 4 - thread ID 290679
3/07 ED 3 - thread ID 201013
3/06 ED 2 - thread ID 136454
Last edited by chrischeung; 11-07-2012 at 02:08 PM.