Mark, I just leased a '13 M3 coupe. The MSRP was $72,645. I paid $69,500. After that I got $1500 holiday credit and $750 loyalty from BMWFS because I leased. So the car actually cost $67,250. Invoice is $68,020. Is this the best deal anyone ever got ? no. Is it a good deal, yes imo. There are a lot of details in leasing where you can get hurt but I've done a bunch of leases and know the ins and outs ( which I learned by reading the ask-a-dealer section ).