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Old 11-12-2012, 09:43 PM
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Originally Posted by DerekS View Post
Agreed ! Calling the series a 4er would be a big mistake, especially for the Asian markets like China and Japan, where the number 4 (shi) can also translate into "death" !

Here in Vancouver with its large Asian population, no modern high rise condo building is built with a 4th floor. Civic addresses in Vancouver are also routinely changed to delete number 4s where possible.

A huge percentage of new BMWs sold in the Western Canadian market are bought by Asians (mostly Chinese). If BMW actually introduces a 4 Series, their sales would be severely curtailed in this market also by the presence of a No.4 designation.

Listen up BMW: forget the idea of a "4" Series. This would be a huge error in marketing !
Simple solution: Keep the 3 series badging in Asian markets. Problem solved.
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