Bimmerfest - BMW Forums - View Single Post - 4 Series Coupe (F32) to Make Debut at 2013 Detroit Auto Show?
View Single Post
Old 11-12-2012, 08:50 PM
bayoucity's Avatar
bayoucity bayoucity is offline
Officially Welcomed to the 'Fest
Location: Houston
Join Date: Jun 2010
Posts: 8,546
Mein Auto: 2011 335d & 2014 535i
Originally Posted by DerekS View Post
Agreed ! Calling the series a 4er would be a big mistake, especially for the Asian markets like China and Japan, where the number 4 (shi) can also translate into "death" !

Here in Vancouver with its large Asian population, no modern high rise condo building is built with a 4th floor. Civic addresses in Vancouver are also routinely changed to delete number 4s where possible.

A huge percentage of new BMWs sold in the Western Canadian market are bought by Asians (mostly Chinese). If BMW actually introduces a 4 Series, their sales would be severely curtailed in this market also by the presence of a No.4 designation.

Listen up BMW: forget the idea of a "4" Series. This would be a huge error in marketing !
So, how is A4 doing ?
Reply With Quote