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Old 11-13-2012, 07:31 AM
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Mark K Mark K is offline
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Location: Cincinnati, OH
Join Date: Jun 2010
Posts: 2,779
Mein Auto: 2011 E92 335i MT
Originally Posted by DerekS View Post
Agreed ! Calling the series a 4er would be a big mistake, especially for the Asian markets like China and Japan, where the number 4 (shi) can also translate into "death" !
Not to mention that "vierer" can sound like something rather nasty to a non-native speaker. But then, "dreier" does sound like laundry appliance, too and that is not preventing big sales numbers. Marketing is overrated.

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2011 E92 335i 6MT ZSP ZCW (ED May 17th 2010)

2013 118d BMWNA Special Edition. Black on black cloth (yay!), 5 door hatchback, 140hp diesel. Special edition items: factory debadge| "VW", "Golf" and "TDI" badges factory applied | MT | Standard go flat tires | Spare tire (yay!) | No moonroof (yay!) .
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