Bimmerfest - BMW Forums - View Single Post - Finally saw an ATS
View Single Post
Old 11-15-2012, 07:33 AM
dtc100 dtc100 is offline
Officially Welcomed to the 'Fest
Location: Norcal
Join Date: Jan 2011
Posts: 4,694
Mein Auto: 2011 328i
Originally Posted by boltjaM3s View Post
So it's come to this?

The ATS doesn't sell on the merit of its supposed sports performance so instead it has a chance to sell because its boxy lines are more masculine? We're really going to continue this discussion, really?

No Cadillac will ever sell to a BMW owner until they turn 75 years old. And by then, they don't want a small sports sedan. They want a undewhelming boat. If Cadillac were smart, they'd build a bigger CTS, not a smaller one. Either way, it's not our issue, it's not anything we want to discuss any further.


In reality, ATS has softened edges, which is a cause of major complaint among many Cadillac (and mostly CTS) drivers. They view such move, which will happen for the 2014 new and bigger CTS, Cadillac's attempt to cater to the Chinese market.

The early results are far from conclusive, but according to Cadillac, they enjoyed some really nice sales increases last month, and 77% of the ATS takers are new to Cadillac brand. So the fans of the sharp-edged Cadillac design may be unhappy about the softened look, but such new look may be welcomed not just by the Chinese

I find it hard to believe though those 77% of ATS buyers new to Cadillac were all C class or A4 or Buick drivers. There just weren't large enough number of ex-Buick drivers out there to make up for such stats

Last edited by dtc100; 11-15-2012 at 07:36 AM.
Reply With Quote