As a follow-up, I agree they need to offer non-chrome options and better wheels.
What I disagree is a Chevrolet is cheap for the segment it is in. Maybe you are still thinking about a decade ago. I had the opportunity to own a Cruze Eco 6 speed for 6 months for long distance driving, not only did it get around 45 mpg in 70% highway miles, it was very rich in details, fun to drive for the segment, miles ahead of a new Nissan Sentra my company offered. As an example, the 6 spd shifter in the Cruze Eco was better looking than those I saw in the BMWs.
The most shocking to me was how cheap that Nissan Sentra looked and drove. Although I understand they have a new version now.
As far as cutting edge design, the Cadillac CUE is way out there, so much so it could backfire, at least with their old driver base.
Last edited by dtc100; 11-15-2012 at 08:21 AM.