What month build is your car? I thought you had an 09. They didnt offer the playback until late 08 builds.
Try pulling the emergency brake up then re insert the DVD.

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1997 328i- retired
2007 328i- retired
2006 X5- retired
2006 330xi- retired
2011 X5 -retired

2011 335xi-PCD-12/13/10 Dinan stage 3, intercooler, oilcooler, and exhaust.

bmw cca#443379