I someone dragging a wedding ring (or other) by chance? That's the only time I've seen that--especially rings with strong (closer to right angle) edges.

I would go back and grump at the dealer--not normal unless there's a ring really gouging it. I treat my steering wheel with 1Z Lederpflege 2x a month. I'd say that's not normal.

Get a new wheel--good luck! I would be in the dealer as well. I have a passenger bolster on the seat wearing too fast--so I understand where you're coming from. And the seats are treated at least 1x a month.

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12 550xi Dark Graphite Metallic II. Convenience, Cold, Driver's Assistance, Premium Sound, Sport, BMW Apps

Previous BMWs:
11 535xi
11 328xi
08 535xi
08 335xi
07 525xi