Shrug. When I configured the Audi on their website with what I wanted in my X1, the pricing was only about 4k off. I don't think that is a huge difference when you're looking at a 35-40k car. It certainly wouldn't make me go one way or the other if all other things were held equal.
2013 BMW X1 xDrive 28i, Premium Pkg, Cold Weather pkg, and Tech Pkg
2006 BMW X3 3.0i, Premium Pkg, Xenons, Cold weather pkg, Nav - RETIRED
2006 BMW X3 3.0i, Cold weather pkg, Nav
2000 Jeep Cherokee Sport
"Well behaved women rarely make history." - Lauren Thatcher Ulrich