Quote:

Originally Posted by beden1 I'll stand by what I said because I understand amortization from my extensive business experience.

Right, and the rest of the 48 year old corporate directors and VP's in this forum don't?

The question asked was why the Coupe costs more than the Sedan. No one said the Coupe loses money, just that the Sedan will always make more. When you have two identical products and one outsells the other 3:1 the production efficiencies allow the more popular version to sell at a lower price.

BMW isn't being greedy. From their perspective, every Coupe sale could have been a Sedan sale, have to keep the margins consistent.

BJ

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