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Old 11-23-2012, 07:06 AM
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Zeichen311 Zeichen311 is offline
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Join Date: Mar 2011
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Mein Auto: '11 335xi Sedan
Quote:
Originally Posted by chrischeung View Post
So why didn't they use 4 triangles or 4 squares? The 3 pointed star and Roundel pre date 1932. A bit of a coincidence that of all the shapes in the world, square, rectangle, star etc., they happened to choose a "circle", being in use by BMW and Benz.
Oh, come on ... reaching, much?

Try sketching a logo with four squares, or triangles or whatever. Circles are more aesthetically pleasing...that's just a truism of basic design. Simplicity is another design hallmark of an effective logo. You could reasonably speculate that the four rings were also meant to suggest four wheels (not AWD, as many who never heard of AutoUnion assume ... just wheels). The four rings logo is an excellent design, full stop. It neither imitates nor is easily confused with any of its competittors, which is critically important for a trademark.

A great many auto marques worldwide are based on circles or ovals: Ford, Toyota, Infiniti, Mercedes-Benz, BMW, Subaru, Buick, SAAB, VW, Opel, Alfa Romeo ... this is just off the top of my head. BMW no more invented the concept of a roundel than the internal combustion "motor" (their middle name).
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Last edited by Zeichen311; 11-23-2012 at 07:08 AM.
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