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Old 11-24-2012, 11:23 AM
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Originally Posted by Zeichen311 View Post
Oh, come on ... reaching, much?

Try sketching a logo with four squares, or triangles or whatever. Circles are more aesthetically pleasing...that's just a truism of basic design. Simplicity is another design hallmark of an effective logo. You could reasonably speculate that the four rings were also meant to suggest four wheels (not AWD, as many who never heard of AutoUnion assume ... just wheels). The four rings logo is an excellent design, full stop. It neither imitates nor is easily confused with any of its competittors, which is critically important for a trademark.
This is a good point. If anything, Hyundai should be in hot water over their logo. Sort of looks like a melted Honda logo
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