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Old 11-24-2012, 05:50 PM
dtc100 dtc100 is offline
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Location: Norcal
Join Date: Jan 2011
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Mein Auto: 2011 328i
Originally Posted by boltjaM3s View Post

So when you say "the ATS is attracting new buyers, especially from Mazda and BMW" you ain't talking about us. You're talking about us 15 years ago when all we could afford was the $36,000 stripper.
No, I wasn't talking about you 15 years ago, I was talking about those current drivers who are 15 years younger than you (Mazda drivers), and those BMW drivers who still prefer fun driving aspect more so than the badge.

No BMW owner getting a well-optioned $50,000 3 Series is giving a second thought to the ATS. That's a laughable idea.

As Chris90 said earlier, an ATS is easily priced at $50k, it is also clear the traditional older Caddy drivers do not buy ATS, and so far over 70% ATS buyers are first time Caddy drivers. Maybe those are mostly Mazda owners moving up, who knows.

But even it is true, it is still not a good thing, as pointed out earlier, most of those Mazda drivers could have moved up to 3 series.

Last edited by dtc100; 11-24-2012 at 05:53 PM.
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