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Old 11-24-2012, 10:01 PM
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beden1 beden1 is offline
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Originally Posted by av98 View Post
Sadly, every sales person I drove with for any BMW test drive do confirm that potential buyers are more concerned about rear view cameras and the features of the NAV vs how the car drives. Guess that's what sells and is shaping BMW, sadly we will all be driving Lexus type cars in the future...
Most people looking to buy a BMW probably only care about the badge, but there is a core group of BMW owners who are going to be turned off by the softening of the brand. This will open up opportuntities for other car manufacturers to offer what BMW no longer produces. I think this hurts BMW in that the enthusiast market is significant and is a strong benefit to their image sales.

Lexus is coming out with what looks to be a strong competitor car, and Porsche is rumored to be coming out with a priced BMW competitor as well (to name but a couple).
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