I'm a Castrol boy. Change it when the service indicator is half way down but only reset when serviced fully as indicated. I tend to use thicker grades as my engines are older 350k km +.
Good - Fast - Cheap: Pick any two.
E23 735i; E30 318i; E32 735iL (X 2 - 1 White and 1 Light Blue); E34 535i; E38 735iL; R50 Cooper; R55 Cooper Clubman.
E21 318i; E32 735iL; E34 535i; E38 730iL; E53 4.4i