Considering that this is exactly what advertising agencies do, the only problem that I see here is that he didn't go and paid somebody else to do exactly the same with someone that is not his daughter, and for his daughter to get work with an advertising agency who would put her with less clothing to advertise a car for somebody else.
You gotta work with the system and pay the man. Otherwise, it's morally wrong.
"Seeing is not believing. Believing is seeing." -Judy the Elf