On my F10 I have the JBSpeed lip which was around $185, if this one is the same quality it's a slam dunk. I will also chime in and say that a lot of E46 owners have used these aftermarket lips for years with no problems with paint quality. I have one on my E46 that has been on since 2008 and the paint looks great still with no chipping.
2013 F10 535i M-Sport (Picked up 9/14 from Santa Barbara!) (Sophisto Grau, 6-speed MT, M5 Grille/Trunk Lip, more to come)
2002 E46 330i Sport (Jet Black, 5-speed MT, H&R/Koni Sports, Meyle HD Control Arms, Powerflex FCAB's, Hotchkis sways...and more)
2001 E46 330Ci (Sold) : (