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Old 12-06-2012, 07:31 AM
JoeFromPA JoeFromPA is offline
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Location: West Chester, PA
 
Join Date: Jan 2007
Posts: 1,738
Mein Auto: 01 M5, 08 535xit
As a side note, I'm concerned for BMW's financial health. They must've hired an undergrad marketing major to write-up this description. The following are a few word counts:

1. Dynamic - Used 17 times (23 times if you count aerodynamic and efficientdynamic)
2. Design - used 22 times - in one part it was used in 7 out of 10 sentences in a row.
2. Exclusive/Exclusivity - 10 times - you know you are in brand snobbery country when the marketing materials can't even make something feel exclusive without using the word exclusive 10 times
3. Proportion - 6 times

...

You get the point. I actually enjoy well written, artistic marketing pieces. It truly is an art to make **** up out of thin air to create appeal or highlight what you want highlighted.

By marketing piece standards, this PR piece wasn't even that long....but I had to stop reading it because it was so obnoxiously written.
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01 m5 - 127k miles 11/2013....08 535xit - 94k miles
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