As a side note, I'm concerned for BMW's financial health. They must've hired an undergrad marketing major to write-up this description. The following are a few word counts:
1. Dynamic - Used 17 times (23 times if you count aerodynamic and efficientdynamic)
2. Design - used 22 times - in one part it was used in 7 out of 10 sentences in a row.
2. Exclusive/Exclusivity - 10 times - you know you are in brand snobbery country when the marketing materials can't even make something feel exclusive without using the word exclusive 10 times
3. Proportion - 6 times
You get the point. I actually enjoy well written, artistic marketing pieces. It truly is an art to make **** up out of thin air to create appeal or highlight what you want highlighted.
By marketing piece standards, this PR piece wasn't even that long....but I had to stop reading it because it was so obnoxiously written.
01 m5 - 127k miles 11/2013....08 535xit - 94k miles