To add to Shawn's comments...it's not different than what BMW offers. The maps ship to you via USB if ordered from BMW versus getting them 'online'. What the dealerships make money on is the FSC code that every CIC enabled idrive needs and this is what you get at a discounted price. All you need is a Paypal account, $50 bucks and a 32gb USB drive

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Current: 2012 528xi. Delivery date 03/13/2012.
Dark Graphite Metallic / Oyster-Black interior. Cold Weather / Premium / Technology pkg. BMW Apps. Rear fold down seats.

Prior: 2005 530i. Cold weather/Premium Pkg