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Old 12-16-2012, 07:23 AM
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southern6er22 southern6er22 is offline
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Location: Mobile, AL
Join Date: Dec 2011
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Mein Auto: BMW 2012 650i xDrive
Originally Posted by TopDownInFL View Post
I say the following sans nose stuck up in the air, but its entirely possible BMW wants to give a 6 to those that cannot afford one with the 4er model. (Sort of a baby 6). No?
+1. BMW has established the 6 as the flagship and knows that we'll keep buying them because of the whole 6er package, even if the 4 coupe offers many features of the 6 at a significant discount. The 4 allows BMW to attract a bigger customer base and hook them early so they grow to purchase 6ers later in life.

The days of the 6 and 7 having exclusive tech unavailable to the 3/4 seem to be behind us. Good for growing a customer base, bad for making the high end cars seem as uncontainable to the masses (which was once a given in a $100k car).

I'm not saying that the 6 is a 4 with the badge being its only benefit, but the distinction between models seems to be closing in at a rapid pace.

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