Part of the reason I buy and drive a "nice" car is for my passengers. Not to show off to them but to treat them well. I think it says something when you treat the people you deal with (family, friends, clients, coworkers, etc.) well. It says something about you and about your value in them (too much?) Good coffee, a good scotch, nice ride, etc. I have the 4 zone system. My kids (15/21) love/use it. I have had friends in the back who LOVE the heated seats (I'm in Michigan). I don't think anyone has USED the window visors yet but they think it's cool that they could. In Michigan, we like blaring sun in our eyes. It's a rare treat here in the winter.