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Old 01-04-2013, 06:16 PM
bmw_or_audi bmw_or_audi is offline
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Join Date: May 2012
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Quote:
Originally Posted by cblandin View Post
BJ is mostly right on this (yes, I know, don't feed the bears). BMW's 3 series has grown...like all of the competitors have grown...because the MAJORITY of their CUSTOMERS want it. Combine that with everybody's desire for more tech (heck, there are more "bluetooth / phone" posts on "enthusiast" forums than there are power adder posts these days), smoother rides, government CAFE and EPA requirements and well...you get the current 3 series.
What is interesting to me is that this has more or less always been the case, yet those tiny, sub-compact, and harsh riding cars have sold very well. That's because the badge is almighty.

I have to note though that the old BMWs (E36 and E39) I have driven or sat in as a passenger always felt firm but very supple and smooth. I have never been inside an E90 while moving, so I don't know what people are describing as harsh. Is the the sport suspension, the older RFTs, or a combination? I assume the latter.
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