" It just seems the target market for this latest generation is more towards the main stream of drivers which drives the most volume of revenue and sales. Can't blame BMW, it's what makes Toyota and Honda lots of money. So they have achieved to get into the mainstream market while appeasing their enthusiast followers; even if it requires more customization than previously needed from their older generation 3 series."[/QUOTE]
Excellent point! Beloved Roundel is about sales volume and profit. Read more here: http://www.bmwgroup.com/bmwgroup_prod/e/0_0_www_bmwgroup_com/investor_relations/corporate_news/news/news_aktuell_2012.html
But I don't like being exploited for being an enthusiast and having to pony up more money for what used to be standard. However, I will pay to play because BMWs are awesome!!
Last edited by DrT; 01-05-2013 at 04:36 AM.