Bimmerfest - BMW Forums - View Single Post - BMW U.S. Sales
Thread: BMW U.S. Sales
View Single Post
Old 01-07-2013, 03:01 PM
AutoUnion's Avatar
AutoUnion AutoUnion is offline
Officially Welcomed to the 'Fest
Location: USA
Join Date: Apr 2005
Posts: 5,676
Mein Auto: Deutsch Automobil
Originally Posted by Joe-BMW View Post
My bad. Yes, I meant the U.S.
This statement is still complete crap. BMW doesn't sell 4x as much as Audi in the US. They haven't in a long long time.

Going by your poor math, BMW sold ~281k cars in the US in 2012. That would mean Audi moved about 70k units, which is wrong. They moved 140k units this year.

Wonder why Audi doesn't compete more here.
Supply, supply, supply. Go try to buy an Audi Q7, A7, A6, Q5, etcThere aren't many on the lots around here and supply is tight. If you want to order one, you have to wait months. And you get little discount. Not the easy ~$10k off sticker, you can achieve with BMW. Supply to North America is limited. They send it to Europe, etc. Their larger markets.

Not to mention, BMW/MB/Lexus/Acura, etc all have North American production facilities that help inventory here. Audi doesn't. They have to rely on Europe. You can order an X5 and get it within a month. Q7? 3-4 months minimum.

Once the Mexican factory is done, volume will go up tremendously because the Q5, etc will start to be built there.

Audi is not pushing volume in North America, like MB and BMW. They are keeping profits up. This also translates to higher resale values, compared to BMW/MB.

Worldwide Audi is very close to BMW. We don't have 2012 #s yet though.
Reply With Quote