Thread: BMW U.S. Sales
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Old 01-07-2013, 03:02 PM
The X Men The X Men is offline
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Originally Posted by Joe-BMW View Post
My bad. Yes, I meant the U.S. I don't have the global data, but your numbers surprise me X Men. Wonder why Audi doesn't compete more here.
I think two or three years ago, the A6 actually out sell the 5 series and E-class globally, I am not sure what the numbers are for those cars now.
I think Audi need to rebuilt its reputation in the US market. Audi's bad reputation mainly stem from their pass history of bad reliability, the coil pack issues in the past and the sudden acceleration decades ago. Couple that with the lack of dealerships, no high performance RWD models in their lineup and the perception of being less of a prestigious brand than Mercedes and BMW is what’s slowing down US sales.
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