I think Audi just made the decision to be a major player in a larger market, that being China. They made a concerted effort to build plants and put the production into China. This was during the down turn.
Originally Posted by The X Men
Its more of a company's business model than lack of production ability. Audi is owned by VW, it has the finanial ability to open up more factories and increase production, rather if they want to or not is another story.
Now that those factories in China are producing and selling well in China, they came back around and now are concentrating their efforts in North America. I agree that lack of availability has kept the discounts to a minimum, but I think this has more to do with the dealers than Audi - wouldn't you agree? Don't they sell the cars to the dealer at a set "invoice" price regardless what the dealer gets?
I think if you asked audi to reduce their margins slightly, but sell another 20,000 cars - they might be pretty happy. Again, just my 2 cents.
2013 535i Space Grey, Biege, M-SPort, Premium, Tech, Cold Weather, Luxury Seating, PDC, 6MT ED-10/11/2012 - PCD Redelivery-12/14/12