Congrats on your car and welcome to the group!
I don't know about your non-M, but for an M Bluetooth was part of the BMW Assist that came with the Premium Package. Premium Package also included Cruise Control and 8-way power seats with driver side memory.
His: 2016 M4 Coupe | Sakhir Orange Metallic | Black Full Merino Leather | CF Trim | M DCT | Adaptive M Suspension | 19" Black Alloy Wheels | ZEC | ZLP | ZDB | MPE | ED 5/13/16
Hers: 2011 335is Couipe | Le Mans Blue Metallic | Black Dakota Leather | Dark Glacier Aluminum | 6MT | ED 5/12/11
Also His: 2006 Z4 Roadster (E85) | Interlagos Blue Metallic | Black Extended Nappa Leather | Carbon Leather Trim | Purchased 7/19/12