Is this a fair comparison? The A7 should be compared to the 6 Gran Coupe - which just based on looks (and price) blows away the A7. I think Audi makes great cars, but not to the luxury level that BMW makes their cars. The interiors always seem to be plain me. Like the toyota camry of interiors. Upscale but plain.
ON a separate - Is there an uglier car in production than the A7? Its like they had extra materials and just kept adding to the back end. Just My opinion.
2015 M3 - Mineral White, Sonoma, Exec, LED, Adaptive Suspension, HK, 19" Light Alloy, 6MT ED 7/7/15 - On Order w/Adrian
2013 535i - Space Grey, Biege, M-SPort, Premium, Tech, Cold Weather, Luxury Seating, PDC, 6MT ED-10/11/2012 - PCD - Greg Poland