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Old 01-13-2013, 08:47 AM
dtc100 dtc100 is offline
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Location: Norcal
Join Date: Jan 2011
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Mein Auto: 2011 328i
Originally Posted by Saintor View Post
'Boring' isn't the adjective I would use.

BJ was right about many seniors looking at the ATSs at auto shows. However, seniors are the most affluent demographics in the US now, especially those looking at luxury brands.

I have said this many times, for ATS to change Caddy's image, they need to have competitive leases. Those who just enter job market often cannot afford a 3 series, and since the 3 series can sell for more because there are plenty of established buyers out there who are willing to pay for it, it will be out of reach for many younger drivers.

Here Caddy has an opening, unintended maybe, but whether they can see it or not is questionable.

BTW, I would not call ATS boring, it stands out quite apart from many other brands. But it still lacks options. In this super competitive segment, they need to learn from the boss, provide more trims and special order items, such as performance parts. They are not nearly as resourceful as BMW in this regard.

Last edited by dtc100; 01-13-2013 at 08:51 AM.
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