Maybe they did not want to "cheapen" the brand by bringing over a 1 series sedan. To sell well a 120i would have to be in the low to mid 20's price wise. I think BMW does not want to dip into VW pricing category so low 30's may be as low as they want to go and a 1 series sedan would rot at 30-32k MSRP. The 3 series will be an instant hit in that price range and give people a very tempting alternative to a Honda Accord or Toyota Camry.
Originally Posted by krash
Well, if it were a shorter length, then it wouldn't be a 3.
They would have instead introduced a 1 series sedan, and by the way, I'm really surprised they didn't and really surprised they're putting out a 320i instead.
~ 13 M3 My daily beater
~ 13 x5M Hers
- Previous BMW's - Way too many to list here (15)