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Old 01-14-2013, 09:40 AM
Alpine300ZHP Alpine300ZHP is offline
East Coast Commuter
Location: South Florida
Join Date: Jan 2007
Posts: 4,042
Mein Auto: M4/X6
Originally Posted by krash View Post
Well, if it were a shorter length, then it wouldn't be a 3.

They would have instead introduced a 1 series sedan, and by the way, I'm really surprised they didn't and really surprised they're putting out a 320i instead.
Maybe they did not want to "cheapen" the brand by bringing over a 1 series sedan. To sell well a 120i would have to be in the low to mid 20's price wise. I think BMW does not want to dip into VW pricing category so low 30's may be as low as they want to go and a 1 series sedan would rot at 30-32k MSRP. The 3 series will be an instant hit in that price range and give people a very tempting alternative to a Honda Accord or Toyota Camry.
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