"why is it that in the year 2013 Volvo still has a "turn knob" for lumbar adjustment(?)"
-> I could ask the same question about manual tilt/telescoping steering wheel adjustment about the X3.

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2013 x35i (Space Gray, MSport, CW/CWII, DHP, Premium, Premium Sound, Technology, BMW-Apps)
Retired:'09 C300 4Matic, '09 GTI, '06 750i, '05 C55, '04 R32, '03 M5, '02 GTI, 01 M5, '00 M-Coupe, '00 540i/6, '99 M3 Coupe, '98 M3 Coupe, '96 328i, ..., '86 4000CS Quattro, ... too many to list